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IOTech Systems

Channel Marketing Manager

Sales and Marketing · Edinburgh, Edinburgh, City of
Department Sales and Marketing
Employment Type Full-Time
Minimum Experience Experienced
Compensation £45,000 - £60,000 per annum

 

IOTech is looking for an experienced Channel Marketing Manager to work directly with our key partners. You will act as a trusted adviser to the partners, consulting with them on their marketing plans and driving channel marketing activities. 

The Channel Marketing Manager will be responsible for communicating the benefits of our products and solutions to our partners and will need to develop creative go-to-market strategies to support different B2B scenarios. 

The Channel Marketing Manager will work closely with IOTech’s marketing team, sales team and engineering department. You will be involved in setting and delivering the marketing strategy and delivering sales growth on a global basis.

 What you will do

 

  • Develop channel marketing programs for sales growth and revenue enhancement within IOTech’s global partner network.
  • Supervise IOTech’s marketing team to plan and conduct campaigns, trade shows and other promotional events with our channel partners.
  • Manage marketing agreements with channel partners.
  • Ensure that IOTech’s partners are kept up-to-date with our latest products and announcements.
  • Address sales enablement related issues in timely manner.
  • Evaluate existing marketing programs and identify opportunities for additional sales growth.
  • Develop a channel marketing plan with a measurable ROI. 
  • Develop KPIs to assess effectives of channel marketing programs.
  • Work with IOTech’s marketing team to execute marketing plans to support product positioning and branding initiatives.
  • Develop marketing collateral such as datasheets, whitepapers, newsletters, webinars and case studies to support global channel sales activities.
  • Identify and leverage opportunities for joint marketing funding from our key partners.
  • Stay current on market trends, industry standards and competitors.
  • Perform reviews and identify improvements to IOTech’s marketing plans.
  • Monitor and manage expenses within allotted marketing budget.
  • Provide excellent customer service to ensure partner satisfaction. 

 Essential Requirements

 

  • At least 5 years of experience in marketing or a similar role.
  • Qualified to degree level or above.
  • Excellent communication skills both spoken and in writing.
  • Ability to prioritise and plan effectively.
  • Ability to define and implement channel programs collaboratively and on a global basis.
  • Passionate about partners, possessing the drive to achieve results in a fast-growing global organization. 
  • Successful track-record building positive partner relationships. 
  • Is highly motivated and continually looking for opportunities to grow the business.
  • Experience in marketing software products and services, and/or knowledge of IoT markets is an advantage. 

 

 

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  • Location
    Edinburgh, Edinburgh, City of
  • Department
    Sales and Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
  • Compensation
    £45,000 - £60,000 per annum